A Guide To Hashtags On TikTok
If you have been on TikTok for quite a while, we do not need to tell you about the importance of hashtags. Well, you probably know that well already. But, if you don’t, here’s a thing: TikTok’s algorithm is solely based on hashtags. And it’s no rumor anymore. Hashtags have always been a priority on social media sites, including TikTok.
So, what is to be done with these tags? And how would they help you to get famous on TikTok? These are some of the most common questions asked by thousands. And we have an answer for you. Today, we will be discussing why you should use hashtags on TikTok and how. So, here’s a guide to how to use hashtags on TikTok.
Why Should You Use Hashtags?
If you ask any TikTok user about whether they use hashtags or not, they would only answer, “yes.” But, go and ask them why? Not all of them will be able to answer. It has become a tradition to use hashtags on TikTok videos. But, most practices have some reason. And when it comes to tech, it is no nonsense.
TikTok, like Instagram and Twitter, values hashtags a lot. Hashtags not only help the app to determine the type of content but also lets you build a community around it. When you post a video on TikTok, you use relevant and related hashtags to define it.
TikTok’s algorithm is smart, and it understands what your content is about by scanning the use of your hashtags. Thus, it categorizes your video into something specific and helps you reach a greater audience in a shorter time. Again, you can build a whole community around these hashtags as well.
Brands also use hashtags to get publicity. There are a lot of brands promoting hashtags. People participate in these hashtag challenges. In short, hashtags have a wide range of uses on TikTok. As you read ahead, we have discussed it more in detail.
Benefits of Using Hashtags on TikTok
So, as we were discussing, hashtags play a very important role in your TikTok videos. When you upload a video on TikTok, you use these hashtags. But, when you do it strategically, the reach of your video can increase significantly. Here are some of the benefits of using hashtags on Tiktok.
Amplify Your Reach
What is your ultimate goal on TikTok? Well, TikTok is a short video platform where people post their content to get famous. If you want to get famous on TikTok too, you need a strategy. And hashtags can be the sail on your boat. With a little planning, it can help you go much farther than you would have ever expected.
So, hashtags help you amplify your reach on TikTok. But how? Well, when you use hashtags on TikTok, it helps define the type of that video. Thus, TikTok shows it to like-minded people. Again, when you use trending hashtags on TikTok, it gets a bigger reach since many people follow it.
Therefore, a variety of hashtags might help you retain a larger audience. But, it all needs planning. And if planning is done properly, there is nothing to fear. Your TikTok journey would set off quickly.
Helps You Be Part of a Community
By using the right hashtags, you can build a community around it. Many brands and famous personalities use this strategy to promote their channel on TikTok. And we must say, it works like a charm. How do hashtags help you build a community? It’s simple.
Let’s say, for example, there is this beauty company Fenty Beauty that uses #FentyBeautyHouse. Now when someone uses this hashtag, their content gets specified to this beauty company. And how does this work? Suppose someone has used their product just before shooting their video. Now when they post it, they use the hashtag.
It will define that this video is specifically related to the brand itself. So, the brand will get some coverage, and people can see a handful of examples of what happens when someone uses their products. The same strategy has been used to raise many campaigns as well.
Well, you remember the hashtag #blacklivesmatter. It was trending all over social media and built a global community within days. Political parties also use such hashtags to get some support over social media sites. Hence, by using hashtags, you can build your own community across TikTok.
Helps You Identify the Competitors
When you pick a niche on TikTok, you are not the only one making videos on there. Some niches are so popular that there are millions of people redoing the same type of videos. For example, dancing and music are the two most popular niches on TikTok, and so the competition here is high.
And how do hashtags help you beat the competition? Well, when you search for a specific hashtag, you will see plenty of similar content on the page. And when you look for the top ones with the most engagement, you can get an idea of the competition. Thus, you can find related content based on some specific hashtag.
It helps you a lot in doing competitor research. You can search for various niche-based hashtags and find your competitors creating content on that. You can then find different ways to present your content before the audience and see how they like it. You can also buy cheap TikTok likes.
Take Part in the Challenges
TikTok is an entertainment social media platform. You get to watch videos, play around, and also participate in challenges. The pandemic and the following lockdown have pretty much shown us the madness of the world. People have been participating in various challenges on various social media sites, especially on TikTok. And TikTok challenges are mostly based on these hashtags.
Mostly, these hashtag challenges are promoted by brands. For example, #inMyDenim was a campaign promoted by famous denim company Guess. The brand inspired its customers to wear their denim and shoot a video to the famous song “I’m a Mess” by Bebe Rexa. It was a madly successful campaign where the brand received more than 10.5 million views over a span of 6 days.
However, these videos are not always sponsored by brands. There are other hashtag challenges that are often generated by other famous TikTokers. For example, take the #fliptheswitch challenge. It was inspired by Drake’s song “Nonstop.” The song had this line, “I just flipped the switch.” People had to make their videos on this specific hashtag.
The concept was to make videos with two or more people and switch your dresses as the line starts. It was best enjoyed when a male and a female switched their attire – like the male wearing the female’s dress and vice versa.
Now there are two benefits when you participate in a hashtag channel. First, you get a huge number of views on your videos. Next, if you can start one on your own, you will go viral. Brands focus on both of these to get the best out of TikTok marketing.
You can do the same as well. But, starting your own challenge will need you to be a lot more creative in your approach as well as famous.
Get More Followers
Lastly, hashtags on TikTok can be your magic key opening your way to get more followers on TikTok. As mentioned earlier, TikTok hashtags can be the sail for your ship. And if you can catch the right wind, you can sail beyond limits, to some wealthy country of your dreams. So, you have to keep your eyes open.
Whenever you use any hashtag on TikTok, make sure you do good research. Putting hashtags randomly will not bring you success always. But, doing extensive research on these hashtags can send your videos to more people. Now, if they like your content, they will come and follow you.
Thus, with proper hashtags on TikTok, you can get a lot more followers than by just making quality content. Content quality is important. But you must prepare the ship to sail with the highest quality trade. And if you fail at that, the ultimate result will be Nil. However, you can also buy TikTok views via PayPal.
How to Find TikTok Hashtags
Research Your Competitors
The best way to find relevant hashtags for your TikTok videos is to research your competitors. Well, you are not the only one having a particular niche. There are thousands of people too, whom you might call your competitors. For example, if you are a dancer, there are a lot of other dancers that you will find on TikTok.
So, you have to check the most trending videos on TikTok matching your niche and study what keywords have been used. You can keep observing the performance of the video and keep collecting such keywords that may help you get some organic likes.
Find a Balance between Branded and Niche Hashtags
There is a well-defined difference between branded hashtags and niche-based hashtags. While sometimes both may seem the same, they are not. Branded hashtags are mostly used for branding. Previously we have already discussed the #inMyDenim trend. These hashtags are used to promote a brand organically. So, use them when you want to create something related to your brand.
On the other hand, niche hashtags are more specific to certain niches. For example, if you are performing dance videos, you have to use niche hashtags, like #dance, #dancevideos, #dancecovers, etc. By doing detailed competitor research, you can get a detailed perspective of such niche-based hashtags. Remember, it’s good to buy TikTok likes using Paypal to kick start your journey a little bit.
Check out the Trending Hashtags
Trending hashtags are like the sail on your ship. There are a lot of benefits of using trending hashtags on TikTok. First of all, when you use a trending hashtag, you are already pushing yourself into the crowd. So, your video will grow and reach more audiences.
Now, the second benefit of using trending hashtags is that when combined with quality content, the video can perform much better. These trending hashtags are often some challenges or trends. When you participate, make sure you keep it as creative as possible. That way, people would love to see your video and share it with more people.
Research Similar Content and Browse Industry Hashtags
Previously, we have mentioned how you can browse content using a hashtag. Well, such browsing can actually help you get a lot more content ideas. For example, you get to see other hashtags used on that video when you browse specific content. And it helps you collect more hashtags as you move ahead in your journey.
Look at what’s trending in the industry in whichever you are in. You can find these trending topics using the very hashtags. Observation is very important while doing so. You have to keep yourself updated and also keep focusing on the result. Thus, you can actually tell which one is performing well and whatnot.
Test Your Videos
Once you have used the relevant hashtags in your videos, it is time to check how they perform. And for that, testing is required. You never know which one of your videos will get the most views or engagement. Hence, as much as research is needed, testing is also crucial.
You can use the trending hashtags, and some of the most common hashtags like #FYP, #ForYouPage, etc. #FYP and #Foryoupage are the most commonly used hashtags with more than 6 million trends. People use these hashtags to get featured on the For You page, which is vital to get TikTok likes.
How Many Hashtags Should You Use on Your Video?
So, how many hashtags should you use in your video? Well, there is no defined number. Whenever you use any hashtag, make sure it is relevant and targets the audience. While some hashtags may have bigger audience spheres, others are used to specify a certain genre. A good amalgamation of both these types will help you get better engagement on TikTok.
However, make sure you also use the trending hashtags and the #FYP, #FORYOUPAGE hashtags. In short, it would be better to use at least 5 to 6 relevant hashtags on your video. Try to put hashtags on the title as well to get better engagement. Here’s a tip: if you think you lack TikTok likes, you can buy TikTok likes cheap. But remember, organic reach is always preferred.
Hashtags play a huge role on social media sites. On TikTok, these hashtags decide the journey of your content. If you can use them correctly, you can expect better results. Hence, using the correct and relevant hashtags is very important on TikTok.